![]() Dixie DAmelio, the sister of the largest TikTok account on the platform, is releasing music and gaining millions of streams due to her popularity on the platform. The drama is a spoof, yet its creation has ignited engagement and even obsession from TikTok fans. Competition TikTok has become very competitive for artists, mainly due to the low barrier to entry for large influence to create their own music. The best part? The two creators are actually great friends. Needless to say, audiences are freaking out and the online scuffle has driven many of Puth’s fans to become extreme loyalists, running to the singer’s defense. Blanco, producer and writer of countless hit songs, is seen on the Tok nagging and making fun of Puth’s videos. Benny Blanco has become a major battle amongst TikTok audiences. When an artist uploaded a video asking, “what if Bridgerton was a musical?” we saw the same thing happen with the TikTok-created Unofficial Bridgerton Album. When creators start their videos with questions that invite their audience to participate in the creative process, they are far more likely to catch fire and go viral. Engaging questions: Puth recently hinted at a new tour concept on TikTok asking “what if there was a tour called: What If There Was a Tour?” riffing on his popular videos that begin, “what if there was a song that went…” What’s remarkable here is that Puth has established a video format that effectively piques the attention of his audience.While these findings do not suggest a lack of success for either performer, they do demonstrate how engaged TikTok users are and the significant differences between the platforms that provide unique user experiences. While both artists had a massive amount of views, Adele’s number of engagements is considerably lower at 18M compared to Puth’s 158M. Adele received around the same number of views, 1.3 billion over the same time period, albeit on YouTube (the singer does not use TikTok). 40 of active TikTok users pay a monthly subscription for. Let’s take a minute to contrast Puth’s TikTok success with the best-selling artist, Adele and her release of the 30 album in 2021. Consumer behavior data compiled by Cirisano shows TikTok users are more likely to spend money on music, and be more invested in it. Our TikTok insights indicate his channel has collectively totaled 1.3B views and 158M engagements over the past 7 months.īecause TikTok is such a dynamic and engaging platform, it has altered the way artists engage with audiences. Shoot a new video, or tap Upload to upload a video. Since the beginning of September when Puth posted the first “Light Switch” creation video that racked up 121M views, he has uploaded 148 videos to TikTok. Link in bio □ ♬ original sound – Charlie Puth
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